Last name Centre, first name OVO Athletic: Raptors rename practice facility after Drake

The Toronto Raptors have renamed their coaching facility because the OVO Athletic Centre, a nod to the NBA workforce’s partnership with Grammy award-winning artist Drake.

The Toronto-born rapper has been concerned with the Raptors since being named the workforce’s “world ambassador” almost six years in the past.

The facility, positioned on the grounds of Exhibition Place, was initially often called the BioSteel Centre earlier than being renamed the Toronto Raptors Coaching Centre.

“Drake and OVO are an essential a part of our metropolis’s panorama, our workforce’s identification, and our plans to carry a championship to Toronto,” Raptors president Masai Ujiri mentioned in a press release. “With every step of our partnership over the past 5 and a half years, we now have labored collectively to construct a successful basketball program in Toronto and ship for our followers and our group.

“This new naming rights deal for our coaching facility is an ideal instance of the energy of this partnership and the revolutionary alternatives it could possibly generate.”

OVO, an acronym for “October’s Very Personal,” is the name of a document label and clothes line co-founded by Drake.

The rebranding of the facility will embody OVO Athletic Centre signage inside and outdoors the facility, and Raptors practice jerseys will function the OVO owl emblem on the higher left chest.

Drake has been concerned in planning for the 2016 All-Star Weekend at Scotiabank Enviornment (then Air Canada Centre), the launch of the “We The North” marketing campaign and an OVO-inspired alternate uniform.

https://www.cbc.ca/sports/basketball/nba/toronto-raptors-ovo-athletic-centre-1.5056338?cmp=rss

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