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November 25, 2020
Worship Media
World News

Indian brands reckon with a new challenge: hate

“Brands just don’t want to be seen sponsoring, or even tacitly condoning, content that their consumers might find abhorrent,” says veteran media consultant Paritosh Joshi. “But this isn’t an altruistic or socially enlightened view. It’s purely a business decision. Brands want to be known by the company they keep.”

Click Here to Visit Orignal Source of Article https://www.bbc.co.uk/news/world-asia-india-54688795

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